The Greening of Brands.

A little TV chat about GREEN as the latest product benefit for brands.
How it works for some brands and is a really bad idea for others.

A Talking Head Talks About How Advertising Has Changed.

I was recently asked on CP24 to talk about how companies should market their brands in today's media environment. And how advertising has changed in that environment. Huge topic. Here's my 4 and a half minute answer.

You've got a lot of balls.

James Patterson, obscenely successful thriller writer and equally successful ad guy has a nifty little metaphor about life.
He says life is like juggling 5 balls: Work, Family, Health, Friends and Integrity.
Drop Work and it'll be okay. It's rubber, it bounces back.
The others are made of glass. Drop one and it will be irrevocably, scuffed, nicked or even shattered.