Showing posts with label John Farquhar. Show all posts
Showing posts with label John Farquhar. Show all posts
Tuesday, May 27, 2008
The Greening of Brands.
A little TV chat about GREEN as the latest product benefit for brands.
How it works for some brands and is a really bad idea for others.
Wednesday, April 23, 2008
A Talking Head Talks About How Advertising Has Changed.
I was recently asked on CP24 to talk about how companies should market their brands in today's media environment. And how advertising has changed in that environment. Huge topic. Here's my 4 and a half minute answer.
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